What is the Importance of Voiceovers In Explainer Videos
The use of professional voiceover in explainer videos is a growing trend these days. The voiceover industry is at a booming stage, and customers prefer having a human touch in the videos rather than a computerized voice. The voiceover in the video, can give it a finish and finesse that can turn it into a real success and give your video an edge over the others.
Let’s study why a voice over is so important for an explainer video.
- Emotional Touch – Only a professional Voice actor can make you feel happiness, angry, compassion or excitement. The voice sets a particular mood of the video and adds a human touch to the story. A VO actor is an expert who can bring your script to life and thus elevate your business above your competition.
- Quality – The overall quality of the video is judged by the quality of the voiceover as well. A professional voiceover artist uses various quality software to clean a raw audio and remove all the unwanted noise to make it sound just perfect. A good artist is an expert in post-production of the voice-overs and makes them readily available to be used in the video.
- Great Key to Filler – Any content that is left out in the video can be filled using a Voiceover. It can fill conceptual gaps and allows to explain details that may be hard to represent visually. And if it matches the visual content, it reinforces the power the idea and gives it more power.
- Key to Action – A voiceover is essential to encourage people to take the call to action by saying it louder. This increases the chances of leading your potential customers toward the action you want them to take. The study suggests that female voices are more persuasive and soothing for advertising messages
- Engaging with Audience – People are more likely to pay attention when they hear an accent they can relate to. They will appreciate their accent being used and will be able to understand the content much better. This helps in reaching the markets that are extremely localized and seem out of scope, thus increasing your target audience.
Your voiceover definitely affects your explainer video’s conversion rate. A relevant, high-quality and engaging voiceover can help boost that conversion rate. It is no secret that our memories work better when emotions are involved!
